It’s Work Positive Wednesday with Dr. Joey Faucette

3 Low Cost Ways to Grow Positive Profits

Increase-SalesEveryone is watching their budgets and doing more with less. So how do you grow and increase profits most effectively?


Here are 3 Low Cost Tips to Positively Profit at Work.



Business is a discovery mission. You have multiple opportunities to discover more customers, niches, and problems your business can solve.

Invest time in creating discovery conversations.

Ask your best customers, “Who do you know that we can help the way we do you?”

Ask your best clients, “What other _______ problems do you wish we helped you with?”

Start your conversations with powerful questions. Everyone has an opinion and loves to share it. Your discovery mission is targeted at “best customers,” i.e., the ones you want more of.

Avoid assuming you know more about what they want than they do. Discover by asking.



The opinions you gather will cluster around themes. You find common groups of people are referred, e.g., gender, age, and socioeconomic status. You uncover stackpole problems that focus on common challenges.

Pick one combination of people and problem and do something about it. Select an easy one if you want or, a huge, hairy one. Make a choice and do something.

Your action is targeted at a specific people and problem so you know who and what. You simply do something. Take the time to plan an action. Then make it happen.

Yes, you invest some time and attention and maybe some money.

You get results from strategic doing.



The question then becomes, “How did it work?” and you debrief. You ask for feedback.

You can ask for feedback before you do by getting your targeted customer involved. Ask, “How do you think this will work?” or “Look at this postcard and tell me what kind of response it’ll get.”

At least, ask the targeted customer after your actions, “How did that work for your friend?”

Recycle the feedback into your discovery mission and you’re on your way to more profits. Your actions are more strategic. Your debriefing guarantees continuing improvement.

So discover, do, and debrief to positively profit at work!


JoeystandingWant to have Dr. Joey as your next 2014 keynote, seminar, or workshop presenter?
Contact Sue Falcone at, or call 888-766-3155 today!

It’s Freelance Friday with “Dr. Woody” Woodward

It’s Not Intentional, It’s Just Their Personality

personalityEvery workplace has its own unique cast of characters who drive the overall culture of the organization. Regardless of how harmonious this culture may appear, we must keep in mind that every cast member is different and has the ability to contribute to or detract from that harmony. The challenge is that when it comes to spotting what sets us apart, we tend to focus on superficial differences such as gender, race, and ethnicity. Although it’s natural to focus our attention on the obvious, it’s not always the right path, particularly when it comes to building relationships and fostering team cohesion.

The fact is one of the greatest drivers of misunderstanding and conflict between individuals is personality. One of the key reasons for this is that we often mistake personality for intent. In other words, we have the tendency to assume a colleague is intentionally acting different from us, when in fact she is actually different from us. For example, some people are more extroverted and assertive whereas others are more introverted and reserved. In meetings, this can be a challenge when the extrovert feels the introvert isn’t contributing as aggressively as desired, when in fact, the introvert is just processing, reflecting, and waiting for the right moment.

Other less obvious differences can include an individual’s need for structure, routine, and control vs. someone who is wide open, fluid, and collaborative or how agreeable someone is vs. someone who tends to stick to their guns. The key point to remember here is that these differences are natural preferences that will often drive behaviors counter to what is natural for you. They are not intentional acts designed to undermine you.

When it comes to understanding personality differences, one of the most researched models is the five-factor model also known as the Big Five. The theory is that there are five major trait categories that describe our personality. According to the Big Five, we all consistently fall somewhere along each of the following five continuums that many refer to as OCEAN: Openness to experience, Conscientiousness, Extraversion/introversion, Agreeableness, and Neuroticism.

Openness to Experience: At the open end, individuals are highly interested in experiencing new things and are flexible in their thinking, where at the opposite end, individuals are more closed and rigid in how they approach new experiences.

Conscientiousness: Those who are high in conscientiousness tend to be diligent and dutiful in the way the approach work and life. Individuals who are lower on the conscientiousness scale tend to be big picture thinkers and less interested in the details of how things get done.

Extraversion/Introversion: Probably the most recognizable personality trait is extroversion because it’s easy to see. Extraverts are socially assertive and gain energy from performing for and interacting with others. Introverts draw energy from reflection and tend to prefer working alone or in small groups.

Agreeableness: This scale looks at the level of friendliness versus hostility that someone tends to display when interacting with others. Those high in agreeableness are more trusting and modest whereas those low in agreeableness are more suspicious and oppositional.

Neuroticism (Emotional Stability): Those who are highly neurotic tend to be less stable and frequently demonstrate negative emotions. Those who are more emotionally stable are generally more pleasant and tend to be more resistant to stress.

Diversity of personality is often a key component to building a successful team. Take the time to get to know and understand the personalities of those you work with. There are numerous personality assessments out there on the market, most of which are about as useful as taking the latest Cosmopolitan quiz. So, when looking for an assessment, be sure to work with a trained professional and seek out those assessments that have some foundation in or strong overlap with the Big Five.

Photo Credit: Flickr/hang_in_there

Sebastian's First Birthday PartyMichael “Dr. Woody” Woodward, PhD is a CEC certified executive coach trained in organizational psychology. Dr. Woody is author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economand the new on-line course The YOU Plan for Career Change on Udemy. To book Dr. Woody for your next event contact Sue Falcone at or call 1-888-766-3155.

The State of Twitter and 10 Mavericks You Should Absolutely Follow

ReBlogged Post via

twitter5I received an interesting email earlier this week from Twitter congratulating me on my five-year anniversary on the site.

Five years? Is it really possible?

I have been a huge fan of Twitter right from the start, but still, incredibly, many people are not. I know this is way too simplistic, but to me Twitter sentiment falls into one of two categories: the true believers and the haters.

The conversation from the Twitter haters goes something like this:

Twitter is a complete waste of time. The site is full of endless dribble about what someone ate for breakfast and spam trying to sell me something I do not want or trying to take me somewhere I don’t want to go.

For I, and many of the true believers, Twitter is the most powerful marketing tool I use and a fundamental part of my business growth strategy. Twitter is my number one source of traffic, period. It is the primary distribution channel for my blog, along the way helping me to become one of Social Media Examiner’s Top 10 Social Media Blogs. It is also my top list building tool, a huge feeder to many of my other social media sites and the source of many of my speaking, coaching and other business leads.

I am in the social media business, so it makes sense that it would work for me, but can Twitter be used by all types of businesses? Yes, I think it can. Apparently a lot of other people think it can also as the business side of Twitter appears to be moving rapidly in the positive direction. They are a public company now, so the information is readily available. Here are just a few nuggets from the Q4, 2013 financial report directly from Twitter:

  • There are now 241 million active users (MAUs). This is a 30 percent increase year over year!
  • There are 184 million mobile MAUs; 76 percent of all MAUs are mobile!
  • Timeline views reached 148 BILLION in Q4, a 26 percent increase year over year!
  • Q4 revenue was $243 million, up 116 percent year over year and adjusted full year earnings were $75 million.

Plus, in just the last quarter, Twitter has launched television conversation targeting, tailored audiences, conversation tracking and promoted accounts.

So, hopefully I have made my point. I have been and will continue to go ALL IN on Twitter. If you are smart, you might want to give some serious thought to going all in yourself.

At a minimum, you should be following and paying attention to what the thought leaders, real experts and Twitter “mavericks” are saying and doing on Twitter. Here are my “10 Mavericks You Should Absolutely Follow on Twitter”:

Gary Vaynerchuk (@garyvee): Raw and unbridled, Gary tells you exactly what is on his mind and what he is passionate about: wine, the Jets, his blown out knee, the future of social media and where the puck will be. Caution, some of his language is a little “colorful.”

Jeff Bullas (@jeffbullas): Jeff is a content-generating and distribution machine and, more than just about anybody out there, uses Twitter to provide value, value, value.

Ian Cleary (@iancleary): Probably the smartest and definitely the most analytical social media and tech expert, Ian writes prodigiously for the Huffington Post, Social Media Examiner, RazorSocial and a number of other high-profile sites. He is also THE person to follow if you want to keep up with the latest and best social media tools.

Mari Smith (@marismith): Mari is the undisputed social media queen of Facebook ( but she also does a great job distributing content, connecting with her followers and just being generally helpful on Twitter. Plus, she is one of the genuinely nicest people I have ever met.

Mike Stelzner (@mike_stelzner): Mike is the man behind Social Media Examiner (@smexaminer). If you do not know, Social Media Examiner is an information hub for all things social. This one is a no-brainer. You should follow both of these accounts if you want to be plugged in to what is happening on the social media landscape and the man who steers the ship.

Joel Comm (@joelcomm): Joel has been in the social media business long before they called it social media. Read the succinct bio at the top of his Twitter page: “I connect dots;” and that is exactly what he does. In addition to following him on Twitter, I suggest you read his book Twitter Power 2.0: How to Dominate Your Market one Tweet at a Time. It’s brilliant!

Jessica Northey (@jessicanorthey): If you want to see how one person can digitally attack a single industry from all sides, Jessica is the person to watch. In addition to 545,000 Twitter followers, she is included in the circles of 1.4 MILLION people on Google+. Who cares if you like country music or not? Follow Jessica to watch a virtuoso at work.

Brian Carter (@briancarter): Brian is the author of the best-seller, The Like Economy – How Businesses Make Money with Facebook. He is also a master social media strategist having worked for many major companies, brands and organizations. Most of Brian’s Twitter presence is centered on how businesses can use social media to actually make money. I like that!

Jay Baer (@jaybaer): Jay is one of the leading proponents, teachers and evangelists of “pull marketing.” As he so eloquently laid out in his book YOUtility, the companies leading and winning using social media will be the ones who realize their true value comes from being useful to people. Following him on Twitter will definitely be useful to you.

Ted Rubin (@tedrubin): Ted is a Chief Marketing Officer by position and commonly referred to as the most influential and followed CMO on Twitter. He’s a Forbes Social Media Power Influencer and a brilliant “sharer” of information on how you can use Twitter to drive your marketing efforts.

As a disclaimer, I will say that I have personally met and know just about everybody on the list above. There are certainly many deserving others that would be included on a more detailed list. These 10, however, have had a tremendous influence on me personally, my business and how I use Twitter.

So who makes your list of people who have influenced you most on Twitter? I would love to know in the comments section below.

It’s Work Positive Wednesday with Dr. Joey Faucette

3 Signs You are Positively Engaged at Work

engagedatwork“How do you know you’re doing what you’re supposed to be doing for work?” the college student asked me.

A middle-aged guy and I had the same discussion recently as he transitions careers.

The answer lies in your heart; what you “Believe” about your work, the third core practice of a Work Positive lifestyle.

What emotionally engages you about your work?

What are you looking for at work?

These conversations prompted my own looking for and discovering 3 Signs You Are Positively Engaged at Work:

You Look Forward
When you are positively engaged at work, you look forward to the morning.

Now you might think, “Dr. Joey, I’m not a morning person.” All the more reason that this sign means you’re positively engaged at work.

You get out of bed with a certain sense of anticipation—“I wonder what will happen today?”

You avoid that internal conversation of “Come on now. You gotta go to work. You’ve got bills to pay. Let’s go!”

You look forward to the morning with curiosity and expectation for what positive experiences you’ll have.

You Look Up
The next sign you’re positively engaged at work is when you regularly look up and the day is about done. Suddenly the clock reads, 2:16PM, and you think, “Really? I’ve worked 5 hours? Seems more like 2…”

Of course the rate at which time flies or crawls is totally determined by your perception.

Lack engagement? Five o’clock takes forever to arrive. You’re packed up, desk clean, and ready to go by 4:30.

Positively engaged? You look up and suddenly the day is almost done.

You’re in The Flow, that sweet spot of productivity and purpose that rewards you with a satisfying sense of “I get paid to do this?”

You look up and are amazed by how quickly the day passes.

You Look Around
The third sign you’re positively engaged at work is when you look around at the team you’re with…and smile.

You know John is positively engaged with his work, also, because he smiles back. You think about his Dad who is ill and you remind yourself to ask next time you talk.

You know Amy is positively engaged with her work, too, because she smiles back even though she’s tired of being pregnant and yet she is in the office so the team finishes the big project on time.

When you look around at the team with a smile, with fondness and empathy in your heart, with knowledge in mind of their life situations, and with gratitude in your spirit for the privilege of working with these folks, you are positively engaged with your work.

You Believe and enjoy your Work Positive lifestyle!

JoeystandingWant to have Dr. Joey as your next 2014 keynote, seminar, or workshop presenter?
Contact Sue Falcone at, or call 888-766-3155 today!



Approaching Change

Today I’m thinking about change. Specifically, how people approach it.

Some fight change. “If it isn’t broken, why fix it?” Although there is some merit to that the world just doesn’t work that way.  Someone, somewhere is always coming up with new, innovative approaches to “the norm”.

Some choose support roles.  “It’s not my idea, but I am the team player to make it happen”.  Commendable but perhaps not everything you want when personal dreams take a back seat to the so-called bigger picture.

Some effect change.  They come up with ideas that have everyone else saying “why didn’t I think of that”?  For some reason, sticky notes come to mind.

For this group change is like breathing.  They thrive on it. Whether personal or professional they chart a course and put people and things in place to make sure they reach their destination.

The last group doesn’t just effect change, they embrace it. They realize they are going to need people from the other groups.  They realize that beyond obvious limitations, there is good in each personality type.

The person who fights change signifies the caution needed when developing new ideas. Is the change with or without purpose?  Is there a plan to make it happen?

The person(s) in the supporting role signifies the reality that No Man is an Island. There is no reason for a “think tank” if the all of those ideas simply lay dormant.

sticky-noteThe person effecting change signifies that no matter what the idea or plan, someone has to bear responsibility and convince others of a risk worth taking.  Easy if everything goes as planned.  Not so much when things head south.

In the end it all spells the importance of team.  Each of us has to decide our role.

  • Opportunities arise.
  • Sometimes you lead.
  • Sometimes you follow.

Perhaps the lesson is one of flexibility and respect no matter where and how you fit.

#kindnesscounts #teambuilding

Carol AndrewsAs a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks! Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

It’s Motivation Monday with Kelly Swanson

They Aren’t The Reason You Are Miserable

grouchyBeing a motivational speaker feels a lot like being a therapist, only without the degree, knowledge, or credibility. But still I meet people in their places of brokenness. I hear their issues and concerns. And I try to motivate them to see their problems/issues from a different perspective. And one of the consistent things I find in people, is the belief that their problem is someone else.

My boss is  jerk.

They didn’t value my opinion.

He didn’t call.

She’s always running her mouth about something.

He drives me crazy.

She thinks I don’t have anything else to do but wait on her.

They didn’t pay me what I’m worth.

He’s an ungrateful teenager and I’m sick of it.

She thinks she’s better than everybody else.

They didn’t give me my money’s worth.

She just has it out for me.

Nobody will cut me any slack.

Sound familiar?

We all find ourselves victim to this sort of thinking. We don’t live in a bubble. Our lives are filled with people, and many of them are difficult to deal with.  And while we are often valid in our assessment of these people, it doesn’t change the truth – that we can’t fix them, change them, or find perfect people who act exactly as we want.

And they aren’t the problem.

We are.

Yes, I said it. And you’re probably mad. But it’s true.

They aren’t the reason you are miserable.

YOU are.

Life is filled with things circling us that are beyond our control – things happening to us – around us. Things that involve us directly, indirectly, or not really at all.  So much of what is circling around us can’t be controlled. Sure, some of it can be, and we should definitely work to control what we can in our lives. But the only thing you can control in EVERY situation, is how YOU will react to it.

YOU control your reaction.

YOU control your feelings. Well, maybe at first you  can’t control your initial reaction. But after you calm down, you can.

YOU decide what story you are going to write with this data you have been given, even if you are standing in the middle of the colossal mess. YOU still control whether you will allow it to make you miserable.

Unless you have a chemical imbalance, or issues bigger than you (in which case, this does not really apply to you, except that it is YOUR responsibility to get help for it and not use it as an excuse) you can control your reactions, your emotions, and your happiness. Yes, it’s a choice.

YOU are the one who turns one bad moment into a bad hour, and then a bad day, and a bad week, and a bad life. You are the one who instead of letting it go, carries it around with you like a comfort blanket – finding more people to share your issue with – making it the focus of all your time, energy, and conversations.

So, unless you want to stay miserable (which apparently some people do – and actually thrive on it) that’s your choice. Just acknowledge that it’s your fault, not theirs. They aren’t the reason you are miserable. You are.

You can choose happiness. And if you do it enough, one day you’ll wake up, and it just is.

If we let others make us miserable, we always will be.

Kelly SwansonKELLY SWANSON is an award-winning storyteller, comedian, author, motivational speaker. She has been described by “Our State Magazine” as one of North Carolina’s funniest women. She uses hilarious comedy, powerful stories, and a wacky cast of southern characters to make people laugh, remind them of their value, and show them how to stand up and stick out in their lives, businesses, and communities. Her shows have delighted audiences from coast to coast, from board rooms to cruise ships. To invite Kelly to your 2014 event, contact Sue Falcone at or call 1-888-766-3155.


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