It’s Remarkable How a Story Told Well Can Move an Audience to Action!


It’s Remarkable how a story told well can move an audience to action.

When I first met Christina Daves by Zoom, what I noticed first was her high energy and giving personality!

“OMG – you are phenomenal ” – “I had goosebumps” – “You made me laugh and you made me cry” – “I can do this!!!” These are all things Christina has heard after her presentations.

I laughed when I heard this: one gentleman waited in line for an hour and a half to have his book signed and take a picture with her. Afterwards he said, “I’d love to come see you speak again but President Obama just appointed me to head a task force in Cuba and my family and I are moving there next week.” WOW!!!

What Is it that Christina does to move her attendees? She engages with them. She relates to them. She IS them. Anyone in the room can do anything she’s done and by the time the presentation is over, she has transformed a room.

Much of Christina’s journey involves what it took to invent a product and then try to share it with the world (before she lost her house to a bankruptcy because she mortgaged it to manufacture her idea). One failure after another finally led to the break of a lifetime – winning Steve Harvey’s Top Inventor Competition on his Emmy® Award winning daytime show.

She’s not afraid of failure and she’s willing ask anyone for anything – ask her how she got Diana Ross to wear her product when she sang for the President or how a “guerrilla marketing” stunt landed her on the Today Show with Savannah Guthrie.

Life and business take guts and the willingness to make things happen. Christina shares all of this in her presentations.

Her ultimate business success came through the power of free publicity and her proven three step process that, when executed properly, is almost foolproof:

1) Be Newsworthy

2) Create a Great Hook

3) Find the Right Journalist

Then, combine this with a social media strategy and you have the recipe for success! This is what she calls her secret sauce. PR + Social Media = MAGIC. Because what we know for certain is that more visibility means more customers and more customers means more profits.

Christina holds nothing back and there are no excuses when she’s done to not getting massive visibility for a product, service, or brand.

I know you will love having Christina Daves at your events, and look forward to working with you to make that happen!

Sue Falcone
CEO- Remarkable! A Speakers Bureau

Remarkable! Story that Will Amaze You!

Remarkable! is all you can say about Pat ‘Passquale’ Brocco as he shares his story of how he started his transformation journey by walking to the store. He finished over 300 pounds lighter.

Our Remarkable! Speaker, Dr. Randy Ross shares these feats weekly as part of us seeing, you can go from great to Remarkable!

Don’t we all want to be seen as Remarkable!  Say it,  the word Remarkable brings a smile to our faces as well as those of others!

Dr. Randy Ross , teaches people in companies, teams, and organizations, how to go beyond greatness to Remarkable!  ” Living on purpose means you live purposefully with a purpose, and for a purpose!”   Want to become Remarkable!?  Take a look at https://goo.gl/Rqasx1 and learn how! 

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.

 

NONPROFITS, THINK LIKE THE COWS!

A slap in the face on a freezing winter morning from a cold, wet, and smelly cow’s tail: that was my daily greeting from the first of more than 200 cows that needed to be milked.

I worked on my family’s dairy farm through high school and college, but the twice-a-day milking routine never came easy for me. Summers were hot, and winter mornings at 3 a.m. were often below freezing.

The workers stood in a pit that placed the cows at chest level.

It felt like daily combat, with the cows definitely having the advantage. My arms and hands were targets for quick kicks, and my face was the object of nonstop tail swats.

The longtime veterans of the dairy didn’t seem to have the difficulties I did in getting the cows’ cooperation.

One particularly frustrating morning I was given some advice that at the time I laughed at, but I later realized was actually quite profound.

“Hardy, you have to learn to think like the cows if you want their cooperation.”

Organizations seeking to improve relationships with clients, members, board members, volunteers, donors, and sponsors can benefit from this dairy barn wisdom.

It’s easy to make the mistake of assuming we know what others want.

Although I thought that all the cows needed was to be fed and milked, they obviously wanted a different approach to the task at hand.

Often we get so focused on the work to be done, we don’t take the time to better understand either those we help or those who help us. As a result, collaboration and support may be less than desired.

Reduce resistance and increase cooperation by actively soliciting and listening to the opinions of those you are trying to engage.

Whether it’s clients, members, board members, volunteers, donors, or sponsors, who is it you need to think more like?

Speaker Hardy Smith is your Go-to Resource who works with NonProfits and Associations that want an Ongoing Culture of Performance.
Organizations across America have benefited from Hardy’s 30-plus years of experience working in the high-performance world of NASCAR racing. Hardy is a published Author for BoardSource, Guidestar, NONPROFIT BUSINESS ADVISOR, Nonprofit World, and FSAE Source Magazine. Call 888-766-3155 today to book Hardy for your next event! 

If Astronauts Can Access Email, So Can You

I silently read the electronic response multiple times, seconds after it hit my inbox

“I will be out of the office today and will have limited or no access to email.”

After receiving three identical retorts from different message recipients in a single hour, I could take it no more. I hit ‘reply’ to a business associate in Washington and began typing:

“I had no idea you had left the earth’s atmosphere. Please respond when your spacecraft returns. And tell NASA to pony up some bucks for ‘in-shuttle Wi-Fi.’”

NASA, it turns out, has already done so. Just ask retired U.S. navy captain and astronaut Scott Kelly, who logged 520 days in space – 340 consecutively – before permanently returning to earth last year. Even from the International Space Station, Kelly was always connected.

“We could access our ground email, work or personal,” Kelly said. “People wonder how it’s possible to get email in space. I find this odd. Satellite communication is part of our everyday lives and the ISS is a satellite.”

Astronaut Scott Kelly could eat carrots AND check email in the International Space Station

If Kelly can receive emails while hovering 240 miles above the earth, then it is time to retire the bald-faced “limited or no access to email” lie that accompanies the convenient auto-reply feature we utilize when we wish to free ourselves from the burden of answering messages. At the very least, let’s replace it with a choice of more truthful statements:

  • “I am on vacation; therefore, I will not be getting back to you. That’s why it’s called a ‘vacation.’”
  • “I read the subject and the first line of your email and found it to be brain-numbingly dull. Therefore I will not be responding.”
  • “First time I’ve ever used this cool auto-response feature. Did it work?”
  • “Who are you?”

Some years ago, I took a job performing stand-up comedy aboard a cruise ship. Having never experienced a cruise before, I marveled at the environment’s serenity and stillness, despite the nightly, daiquiri-addled conga line that always seemed to materialize on the pool deck. The middle of the ocean, I reasoned, was truly the only place left where one was liberated from the steady barrage of vibrations and pings, signaling the arrival of yet another email on our phones.

I returned to the vessel a year later, dismayed to see that one of its cocktail lounges had been somehow converted into an annoyingly-titled “Wi-Fi café.” Throughout the day, up to a dozen cruisers could be found hunched over aging computers, responding to emails as they awaited their sixth meal. Or seventh. One loses track of the food schedule aboard cruise ships.

Much like President Trump, whose lies, misstatements and flip-flops are immediately revealed via photos, video clips and tweets containing damning, contradictory evidence, some of my contacts bust themselves. An associate in Minnesota, whose auto-response included the “no email access because I’m traveling” phrase, in ALL CAPS mind you, found the time and the technological wherewithal to post a steady pictorial stream of his travels on Facebook. Los Angeles, to be precise.

“There’s a Starbucks on Sunset Boulevard with great Wi-Fi,” I texted, mindful of his alleged email predicament. “And who knows? Maybe you’ll see Tom Hanks!”

Perusing my email app’s trash folder, where I quickly deposit the auto response messages, I did notice that a few contacts had taken the time to edit their responses (yes, that is possible!). Their reasons for ignoring me made perfect sense:

“I am off the grid.”

“Our office is closed. Please text my cell phone.”

“I’m gallivanting with Mickey Mouse.”

“I have retired.”

It is time to admit the only way to run away from emails is to disable one’s Wi-Fi and cellular functions, thereby preventing those pesky cell towers from locating us. Not doing so means you are connected 24/7, despite your lame attempts to hide via a prepared response. Don’t like it? Then I suggest you strap yourself aboard a rocket ship and blast off into…

Wait, that won’t work either. Just ask Scott Kelly.

Greg Schwem is a corporate stand-up comedian, nationally syndicated humor columnist for Tribune Content Agency and creator of the web series, “A Comedian Walks Into an Airbnb.” Visit his websites at gregschwem.com andfunnydadinc.com To book Greg for your next event, call 888-766-3155 or visit https://goo.gl/EBeOwV

The Law of Order: Ignore It and Create Chaos. Apply It and Find Balance!

The Law of Order is a proven, systematic approach to how anything must be done! And it applies in all aspects of your life: personal, professional, physical, spiritual, and financial.  Whether you’re looking for leadership development, increased sales, social media strategies, or work-life balance, the Law of Order provides a sequence of how things must be done in order to achieve the desired result.

The problem is that we often ignore the Law of Order over and over again in both our businesses and personal lives. When you throw one part of your life out of balance, it affects all other aspects of your life–and even the lives of those around you!

The good news is that you’re not alone. It happened to me, too.  Yes, I’ve had major successes, but I’ve also had epic failures. Everyone, at some point, has done something in the wrong order and suffered the consequences, It happens.

I have found there are 7 Business Laws and Processes that govern how we can have the success we want at work while being able to enjoy our personal lives. By applying these principles you’ll get the results you have desired all along.

1.  Inspire and Motivate Others
2.  Character, Integrity, and Honesty Matter
3.  Solve Problems and Create Opportunities
4.  Ensure that Every Decision is Goal Driven
5.  Provide Clear Communication
6.  Build Relationships
7. Invest In and Develop Others

These are the laws and processes: DO them and succeed. DON’T do them and you’re sure to fail.  Ready to succeed?

Nathan Tabor is an entrepreneur, author, business consultant, executive coach, trainer and speaker. He has founded and operated more than two dozen businesses since 1999, grossing over $150 million in sales. His experience spans the areas of commercial real estate acquisition and redevelopment, automobile sales, direct product sales, web-based marketing, and strategic partnership facilitation.

Nathan has been a featured guest on Fox News, Fox and Friends, Laura Ingraham, Glenn Beck, C-Span, and many other radio and TV programs. He earned his Bachelor’s degree in Psychology from St. Andrew’s Presbyterian College and his Master’s degree in Public Policy from Regent University. He is also a member of the John Maxwell Team.
To book Nathan for your upcoming event: contact 888-766-3155 or visit his Speaker Page: https://goo.gl/F8RyIr

 

Speakers; Those Days are Gone! by Julie Austin

You’ve heard the stories. Seasoned speakers will tell you about how they used to do one canned keynote speech and make insane amounts of money on the “circuit”.

I know one well known speaker who was in the $10-15,000 range who got that amount consistently with no problem. But that was years ago. This same speaker has been asked to speak for free and has never recovered those glory days. Sure, she gets some paid jobs now and then, but things are quite different.

She, like many other speakers, are learning new ways to cope with a changing industry. Now she does free seminars and upsells a paid seminar, plus she sells her books and other services. She can still make $10,000 in a weekend, but it takes much more work, and she has to hustle for every penny.

Several other things have affected the speaking business, like the enormous amount of competition that’s entered the field. Every day I talk to former CEOs and celebrities who have sold businesses or simply want to try something different in their life. These are people who have name recognition.

That doesn’t even count the number of people who have been laid off from their corporate jobs or people who want to buy a lottery ticket into the business. Just like Hollywood, the field is extremely crowded with few good paying jobs. Certainly not enough good paid jobs for every speaker.

Okay, so that is the bad news. The good news is that with every disruption in an industry, there are opportunities to make money.

Since half of the speaking jobs out there are free ones, I realized I couldn’t work for free, so I decided to use my background in sponsorship to monetize those jobs. I started in the sponsorship business about 20 years ago when I was working on a TV pilot. My boss came in and asked me to find sponsors for the show, and then left.

I had no idea what to do. I had to figure it out on my own. I ended up going door to door pitching small businesses, and my naiveté worked in my favor because I funded the whole show with those sponsors.

This is why I’ve never spoken for free as a speaker. From day one I always had a sponsor paying the bills if a meeting planner didn’t have a budget to pay. The really good news is that there are tons of free speaking jobs everywhere. And meeting planners need good speakers, even if they can’t pay them. So most will allow you to have your own sponsor as long as it’s not selling from the stage, which this isn’t.

The reason I do small business sponsorship is because it’s much easier than contacting big corporations. Also, there are roughly 18,000 big corporations and over 25 million small businesses just in the US alone.

My first small business sponsor came from Europe and I got a $60,000 sponsorship from them. That was years ago, so that would be worth even more today. Most people think small businesses don’t have enough money to pay speakers, but you would be surprised. It all depends on the value you’re bringing them and how much they’re willing to spend.

The sponsorship business itself has changed in the past few years too. It’s become much more of a customized industry, and the players are changing. This is good for speakers since you have a lot of choices out there. And small business sponsorship is still in its infancy.

There are 2 ways to get sponsorship. You can either get a free job and find a sponsor for it or create your own speaking opportunities and find sponsors for them.

Either way, you won’t be waiting around for a meeting planner or anyone else to give you a job. You create your own speaking career. But there is a lot to learn. I am willing to share my knowledge to help you along the way!

Julie Austin is an award-winning author, speaker, and CEO of Speaker Sponsor, the only online directory for speakers seeking small business sponsorship. She’s been a keynote speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions.

Her patented product, Swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world.

Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon.  To learn more and find out how Julie can help you with sponsorships; call 888-766-3155 today.

Remarkably Successful!

A speaker who connects with the audience is relatively effective; a speaker who bonds with them is remarkably successful.  
                        —Janet Perez Eckles

My hand grew wonderfully sore as I signed books for an hour after my keynote presentation. When the room was nearly empty, a woman took me by the arm and asked: “Janet, could I talk to you for a minute?’

I smiled and replied: “Absolutely.”

“As you can see, my organization was blown away by your presentation,” she said. “We have a passionate group here. And I feel proud of them. Often, folks praise me as the President. But really my career has been successful beyond my expectations because of my team. I love my job.

But I have to tell you,” as she squeezed my arm, “what you shared from that stage changed me. You just gave me the clarity to see what I was missing. That’s why I was taking pills to sleep. Stress was about to kill me. But you just gave me the meaning of real success. You put the missing piece to my life’s puzzle. I can’t thank you enough.”

She shared other personal details that left me in awe at God’s way to bring the exact message through me.

If I were to analyze this, I would say there are three reasons:

  1. Humor. Sadly, stress is a way of life in the business world. But humor is the universal bridge to connect with others. Laughter relaxes their muscles, brings down their defenses, and stirs acceptance of the message.
  2. Stories told with transparency and authenticity. Each illustration has to carry an element with which all can identify. The story has to capture their attention and grip their heart. And when real-life examples with an impacting lesson evoke tears, the message becomes unforgettable. 3.
  3. Present practical, doable steps to apply now. Challenge the audience to explore their own potential, nudging them to conquer fear, overcome obstacles and to be bold in declaring their own triumph.

Janet Perez Eckles motto as a speaker for over 15 years is: if you make the audience laugh, they’ll like you. If you make them cry, they’ll never forget you. And if you teach them something to transform them, they’ll want more of you. To learn more and have Janet at your next event contact us at 888-766-3155 today!

3 Key Things a Speaker Must Have!

In today’s business world there are 3 key things a speaker, or anyone operating a business, must have in place!

◊     “The List” of your clients/customers with a CRM system to manage it
◊     Social Media Strategy
◊     Automation of your entire business

These are so important, however we don’t see many people sharing about them, or if they are no one seems to be listening.

We are not fans of taking the “personal touch” out of our business relationships; but putting in place and maintaining these three things are the key to managing your time, resources, and meeting your goals.

Everyone shares all the time: “I don’t have enough time to do it all” Why is that?  For most it means not having a simple plan in place to keep you focused on doing the “right” things, which doesn’t mean “all” things!

Just as “everyone” is not your client, you have to determine who you are, what you do, and with whom you want and need to do business with.

Once those key pieces are in place then you can get these three things up and running, so that you are free to be able to do what you do best!

John Wooden was so right when he said: “If you don’t have time to do it right, when will you have time to do it over? ”

Is now the time to get it right before you get any further along, and will have missed some great business opportunities?

Sue Falcone
CEO- Remarkable A Speakers Bureau

 

 

 

 

 

Time to Join a Speakers Bureau?

Recently I was asked by a well known marketing person, “when should a speaker think about joining a Speakers Bureau?”

I didn’t hesitate or blink an eye and said: “when they are already booking themselves consistently for paid events!”

That led to the next question: “what does a Speakers Bureau really do for a Speaker?”

With over 250 different speakers bureaus currently listed in the United States,  most are thought of only as a listing service rather than as an extension of a speakers’ marketing plan. The major benefit is that the bureau handles the billing and contract negotiation with the event planner.

This is why it is so important for a speaker to know how a bureau operates before they sign on and enable someone other than themselves to find and book speaking engagements for them.

Our interview continued with the question: “what should a speaker ask and have in place before they actually reach out to a speakers bureau?”

I agreed to share what we feel is key to a speakers’ success in choosing a speakers bureau.

  • Realize a speakers bureau does not take start up speakers, they have to be consistently booking themselves for paid speaking events.
  • Check with their speaker friends to see which ones they are listed with.
  • Ask them if they are happy with their bureau.
  • Determine how the speakers bureau will handle the billing and event contracts for them.
  • Understand there is no better booking agent than themselves, however a speakers bureau can give them more traffic and increased bookings.
  • Have a business plan where they see a speakers bureau is not a replacement for their marketing plan, it is only an extension of it.
  • Be very cautious about signing with a speakers bureau that wants a speaker  to be exclusive with them.
  • Determine how they are going to do business with a speakers bureau.  A lot of bureaus now do not have a signed agreement in place with the speakers they represent; but look at it this way, shouldn’t a speaker want one? As a speaker they have one with their clients, so why shouldn’t they have one with someone who is representing them to a client?
  • Make sure they have a total package to offer a speakers bureau, which they should already have in place, and includes:
    –   Being a paid professional speaker for at least two years
    –   Fee structure range
    –   Evidence of consistent bookings
    –   Social Media strategy in place
    –   Marketing materials- one sheet, professional photos, professional video clip,
    recommendations from clients,  list of paid clients, updated website, anything that would help a speakers bureau market them to event planners.
  • There is no guarantee a speakers bureau can get them bookings right away- timing is everything.
  • Know event planners seldom look to a speakers bureau for just one speaker, they usually want 3-5 speakers to look at before making a decision.
  • Choose a speakers bureau that has their best interests at heart, and wants to develop an open relationship of mutual cooperation.

This was a valuable interview experience for both of us.  We came away knowing most professional speakers and event planners still see the value of a speakers bureau, and want to work with those they “know, like, and trust.”   It is a great way to add increased bookings and marketing to a speakers’ business model.

Sue Falcone is the CEO of Remarkable! A Speakers Bureau. She has come full circle in her experience of being a former Corporate Executive that hired speakers, to becoming a sought-after speaker and author being hired, to now representing some of the most Remarkable speakers on the Planet for you to hire.  Sue is a well respected thought leader in the industry of professional speaking.